Joy is the owner of the Local Search Forum, LocalU, and Sterling Sky, a Local SEO agency in Canada & the USA. She has been working in the industry since 2006 and writes for publications such as Search Engine Land and enjoys speaking regularly at marketing conferences such as MozCon, LocalU, Pubcon, SearchLove and State of Search. You can find her on Twitter or volunteering as a Product Expert on the Google My Business Forum.

Visit Page One Power to learn how we can help grow your organic traffic! https://www.pageonepower.com/

SEO experts Joost de Valk & Jono Alderson will talk you through the latest and most interesting changes to the world of SEO. And as a special bonus, they predict key SEO themes of 2022. Watch the recording of this webinar and you’ll have everything you need to know to kickstart your SEO strategy for the coming months! ✨

Find all the resources linked in our blog post over at https://yoast.com/webinar/seo-news-dec-2021/

Timestamps:
00:00 – Intro
Google news
1:59 – The top trends of 2021 according to Google Search
3:40 – Update of Product reviews
6:17 – A 2021 update on mobile-indexing
7:24 – Google rolling out new top stories design on desktop
8:34 – Google Search efforts on inclusive language

Microsoft news
9:44 – Bing launches About this website with Page Insights
11:14 – Bing let’s you search local stores

WordPress news
12:40 – WordPress CMS market share by Joost de Valk

Other tech news
15:14 – 9 in 10 customers overlook negative reviews if the business responds adequately
17:09 – Google says it values all local reviews, both positive and negative
17:29 – Shopify merchants smashed Black Friday / Cyber Monday records
19:04 – The 2021 Web Almanac is almost complete
20:20 – Amazon is retiring Alexa

Yoast news
22:35 – Yoast SEO 17.6: Fixes and new XML sitemaps in News SEO
23:02 – Yoast SEO 17.7: Introducing a free configuration workout

SEO predictions 2022
23:34 – Holistic SEO remains important
25:19 – Google’s focus on AI/NLP
27:30 – Increase use of structured data by Google
28:51 – Ongoing focus on performance
30:11 – The importance of video reaches new heights
31:46 – Increased focus on automation and AI
35:12 – Q &A

Should I Use Google My Maps For Higher Local SEO Rankings in 2023?
https://chrispalmermarketing.com/

This video answers does MY Maps have a massive impact on local rankings? o in the past 2016 and 2017 perhaps maybe even 2019.

You know there used to be or at least it would seem that there was a slight benefit to adding these my maps onto the website you know make even my map Stacks or different types of stacks what has been definitely more effective now is actually embedding the driving map from said town or location to the business or even creating a driving route that way.

However the only benefit I could see from having a my map is that it might actually help a customer but it’s not an SEO benefit by any stretch of the imagination anything that you control Google demotes I hope this helps you out.

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Chris Palmer Marketing SEO
30 W Broad St fl2
Tamaqua PA 18252
(570) 810-1080

In this video, we’ll explore a comprehensive Local SEO strategy to help your business rank #1 on Google.

We’ll cover critical elements like keyword research, on-page SEO, and local link building. Implementing the tactics discussed in this video will increase your local visibility and drive more traffic to your website.

Whether you are a small business owner or a digital marketer, this video will provide valuable insights and practical tips to boost your local SEO game.

Don’t miss out on this opportunity to gain a competitive edge in your local market!

Resources:

Watch the new SEO masterclass: https://www.gotchseo.com/seo-masterclass/

Surfer: https://www.gotchseo.com/recommends/surfer

Free On-Page SEO Checklist: https://www.gotchseo.com/checklist/

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